BizFare Enterprise co-founders, n Carl ChesalThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it and n Janet ChesalThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it , have over 50 years combined expertise in marketing, sales, coaching/facilitation and training applied to high tech, education and volunteer organizations in North America.
Our marketing approach follows a three-tier hierarchy:
PRODUCT – create product solution bundles that address real client needs. Research, price and merchandise client solutions with and through direct and indirect channels.
PARTNER – create an effective channel road map that identifies the value and timing of one and two-tier channel partnerships. Resellers, Agents and Distributors are engaged as part of the overall channel mix. Partner value-propositions are developed.
CUSTOMER – develop customer-facing marketing strategies that include a customer value-proposition, website and applied Internet Marketing Strategies to increase website traffic.
Bizfare Business Development & Marketing Consulting Services
Your organization requires specific marketing services. Bizfare Professional Services provides the following:
eCommerce/Internet Marketing Strategies - developing eCommerce websites that focus on design and, in particular, Internet Marketing Strategies that drive traffic impacting web sales
Web Optimization - developing Search Engine Optimization (SEO) strategies to drive web traffic and sales conversions
Product/Solution packaging – training, presentation, and marketing material, pricing
Event coordination and management – assistance in securing coop funding
Assistance in securing and maintaining NMSO – National Master Standing Offer agreements
Assistance in field sales and marketing management
Training and coaching of field sales and marketing professionals
Commercial and Professional photography services and workshops
Channel, Distribution and Business Development Consulting Services
When developing a distribution-reseller/partner channel for your product or solution, consideration and investment must be made in defining the value proposition all the way through the supply chain for the end-user customer as well as the reseller/partners. Targeting Enterprise or Small Medium Business (SMB) has distinct considerations. Bizfare consulting services addresses those considerations by including:
Assistance in defining and packaging your product or solution for resale, considering your target customer, as well as those partners that fit into this customer space
Assistance in the channel marketing effort
Definition of training/certification
Developing the partner value proposition (investment, ROI and exactly how they improve revenue and margins)
